Applied Nutrition have since the start been passionate about bringing you the very best quality products at affordable prices. Launched in 2008, with only a few products, the brand was bought out in 2014 by its current owner who invested heavily to bring new and exciting products to the market. Quickly recognised as a market leader in brand innovation, APPLIED NUTRITION has gone from strength to strength. All products are formulated by our in-house R & D team with extensive testing measures to ensure the final product meets and exceeds all expectations in formula, nutritional values, quality and taste. In order to maintain the highest level of quality and assurance to our customers we went to the next level and have the core of our range tested and certified by the globally recognised ‘Informed Sport’ quality assurance program. APPLIED NUTRITION- Formulated by Experts, Trusted by Athletes.